Why Branded Promotional Items Should Be Part of Your New Store Opening Or Brand Developing
Remember – nothing gets customers more excited than the promise of free stuff.
And, with branded items, you have an opportunity to fulfill that desire, while increasing top-of-mind recall and overall awareness of your brand or store.
If you’re on the fence about whether or not promotional merchandise is worth the investment, consider these statistics from the Promotional Products Association International (PPAI):
1, 8 out of 10 consumers own between 1 and 10 promotional products; 6 out of 10 keep them for up to two years, and more than half (53%) use a promo item at least once a week
2, If free promotional items were being handed out by an advertiser at an event/mall/tradeshow, 69% of respondents would pick up a promotional product if they found it useful
3, In terms of brand recall, 88% of respondents recalled the advertiser associated with a promotional product received in the past 12 months; recall of the advertiser associated with a newspaper or magazine ad, read just a week before, was already down to 71%
Still not sure? In a separate study, L.J. Market Research found:
1, More than half (52%) of their respondents did business with the advertiser after receiving a promotional product
2, Of those who had not done business with the advertiser, almost half of the respondents indicated they were now more likely to do business with them
3, 52.1% reported having a more favorable impression of the advertiser since receiving the item
4, 55% generally kept their promotional products for more than a year
5, 73% of those who used the promotional product stated they had used it at least once a week; 45% had used it at least once a day
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